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She Built India’s First Savory Protein Brand From Assam
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Sayanika Deka developed ready-to-eat protein products inspired by her father's dementia diagnosis, emphasizing the importance of a protein-rich diet. Her products, including a savory chicken protein bar and nutraceutical powder, aim to create social and economic impacts through collaboration with local women.
- Sayanika Dekas journey into the protein industry began with her fathers dementia diagnosis. This experience highlighted the importance of a protein-rich diet
- She developed ready-to-eat protein products, including a savory chicken protein bar and a nutraceutical powder. This followed her specialized training in the field
- The uniqueness of her products lies in their savory flavor. They offer an umami taste that sets them apart from typical sweet protein options
- Collaboration with local women aims to create both social and economic impacts. This initiative connects them with government resources for better opportunities
- Despite market demand, Deka faces challenges due to a lack of equipment and machinery for production. This limitation has hindered her scaling efforts
- Support from Assams startup ecosystem, including grants and mentorship, has significantly eased her entrepreneurial journey. It has also boosted her confidence in her business
- Deka envisions a collaborative approach among new industries in Assam. This strategy aims to foster community growth and make her brand a household name globally